Facebook is focused on making a new search engine to help people better navigate everything on the social network, according to a report.
The social network has deployed dozen Facebook engineers onto the ambitious project, led by former Google engineer Lars Rasmussen, to radically improve the search engine currently available on the social network, reports Bloomberg Businessweek.
According to the magazines unnamed sources at the social network, the objective of the project is to help users better sift through the volume of content that members generate on the site, such as status updates, and the articles, videos, and other knowledge across the Web that people like using Facebook omnipresent thumbs-up button.
Facebook has done very small to improve or monetise its search engine, which currently lets people find other users, brands, status updates and some wider web results through a long standing partnership with Microsofts search engine, Bing.
However, it's yet to properly focus its attention on the tiny search engine box situated at the top of each users page.
By doing so, Facebook is going after Google territory, as the search giant is moving in the opposite direction & going after social, through its launch of Google+.
Drew Olanoff, West Coast editor of expertise site The Next Web, thinks Facebook can generate a different search experience to Google by using the immense amounts of personalised knowledge it's on people.